Social Media Course Feature: Professional Diploma in Digital Marketing [PDMM] by Digital Academy

How did the idea of starting a Digital Marketing Learning Place come to you?

Today, no marketing strategy is complete without a digital component. With global online sales topping $ 1 trillion in 2013, organisations are deviating from placing valuable marketing resources in the hands of unaccredited digital professionals. There is a major increase in the demand for fully accredited digital marketing professionals in the marketplace.

Digital Academy was launched as an initiative to educate Indian students and professionals for career competitiveness in the Internet Economy. We equip leaders of tomorrow for transformation in global organizations and markets. Our programs develop the advanced knowledge and skills required to implement, manage and evaluate marketing strategies in a globally connected economy.

Our blend of academic and practical learning ensures that participants build tangible skills that translate to today’s evolving marketing environment.

According to you, how important is it for a person to take this course?

In today’s day and age, it’s important for marketers to embrace a digital mindset. The Professional Diploma in Digital Marketing is powered by Digital Marketing Institute, Ireland. It is one of the world’s most widely recognized and valued professional qualification in Digital Marketing globally.

This course is not only meant for Individuals interested in learning a new skill, but also for those aiming for an international accreditation which enhances their career prospects and makes them employable in a high growth industry.

How often are the workshops/ Course held?

We accept enrollments across the year for the Professional Diploma in Digital Marketing. We also deliver this course on demand for companies.

The training locations and calendar is published on our website

What is the duration of the Course?

This is a 40 hours course, delivered in different formats such as - 5 Day Instructor Led Workshops, Weekend Only, Online and Onsite.

What is the course curriculum?

The Professional Diploma program focuses on the planning, implementation and measurement of your Digital Marketing strategy. The Course Curriculum comprises of 10 Modules as follows:

• Introduction to Digital Marketing
• Search Engine Optimization
• Pay Per Click Marketing
• Email Marketing
• Digital Display Advertising
• Mobile Marketing
• Web Analytics
• Social Media Marketing (Part 1)
• Social Media Marketing (Part 2)
• Planning Your Digital Marketing Campaign

The course syllabus is developed in conjunction with the Digital Marketing Institute’s Syllabus Advisory Council - an industry based working group which defines and validates Digital Marketing Institute syllabus content. This includes companies like Google, Facebook, Twitter, Microsoft, Ogilvy, PayPal etc.

Who should join the course - students, business owners, brand managers?

This course is suitable for anyone responsible for developing or implementing an organisation’s online strategy:

• Professionals who need to understand Digital Marketing or get more out of their Digital channels
• Marketers who want to fast-track their career or improve their position in the market-place
• Small business owners who need to maximize online channels for growing their business
• Students who want to upskill in Digital Marketing
• What platforms do you cover?

We comprehensively cover all aspects of Digital Marketing so that participants gain a clear understanding of the value of Digital Marketing and why it is a vital component of the overall marketing strategy.

Do you have different courses for different platforms? Can you shed some light on it?

We deliver platform-specific training and consultancy On Demand. We have extensively trained on Google AdWords in the past. We continue to train and consult many leading brands on Google AdWords and Google Analytics.

What are the eligibility criteria?

While there are no eligibility criteria for applying to our courses, all applicants should have strong English communication skills, as the courses are designed and delivered in English.

Since we have limited seats in each batch, we enroll students on first-come-first-serve basis.

Can you brief us on the Faculty profile?

Digital Academy has a network of trainers who are all qualified, dynamic and experienced digital marketing professionals. They all have a wealth of professional knowledge to share in the form of live case studies and examples.

Our trainer network is led by Mr. Gaurav Oberoi, Founder and CEO of Digital Academy. Widely acknowledged as a subject matter expert on Pay-per-Click Marketing and Web Analytics, Gaurav is also the Regional Trainer and Speaker for Google's Partner Academy Program in India.

Type of Courses - Individual, group, corporate?

Digital Academy is a one-stop-solution for all kinds of audiences (Individual, group or corporate) as far as Digital Marketing training and consultancy needs are concerned.

Are there different courses for beginners and advanced users?

The Professional Diploma in Digital Marketing is suitable for both beginners and advanced users. For beginners, it acts as a launch pad for their digital marketing careers. And for advanced users, it validates their skills and provides them with a globally recognized certification.

Can you share some testimonials?

Our Individual and Corporate customers vouch for the relevance and quality of our courses. We have testimonials from a variety of audiences and industries. We can share relevant references on request.

Can you share a successful brand case study?

Digital Academy has served as the official training partner for Google’s Engage for Agencies Program in India. We successfully trained owners and senior marketers from more than 250 Google Agency Partners across 8 cities in India.

How much does the Course cost for: a) Individuals and b) Corporates?

The Professional Diploma in Digital Marketing costs 49,000 per person in the workshop format and 35,000 per person in the Online format.

Prices are subject to variation in the On-demand or On-Site format. Service Taxes as applicable are extra.

Where are the Courses held?

At all training locations, the 5 Day Workshop of Professional Diploma in Digital Marketing is conducted in a 4* or 5* hotel and includes lunch and 2 high teas for all 5 days of training.

Online Courses can be taken from anywhere across India, with only internet connectivity as a pre-requisite.

Do they help with internships/jobs?

Digital Academy is constantly contacted by companies for recruitment of trained resources. However we do not believe in any guarantees with respect to internship/jobs. We connect trained resources with lucrative opportunities and leave it at them to prove themselves in the interviews.