Vinod Thadani Elevated to Chief Digital Officer, Mindshare, South Asia

Mindshare, the flagship media agency of GroupM has announced the appointment of Vinod Thadani as the Chief Digital Officer – South Asia. In his new role, Vinod will be responsible for managing the agency’s full-service digital offerings for existing clients as well as bringing in new business to the agency.

With over fifteen years of media experience, Vinod is responsible for setting up the largest mobile practice at GroupM in 2008 and winning media awards in the mobile category across all major award functions – IDMA, Emvies, DMA, IAMAI, Goa Fest, Campaign India, MMA, Yahoo Big Chair & Festival Of Media.

Prior to moving to Mindshare South Asia, Vinod was the Chief Executive Officer of Madhouse India (a joint venture between WPP and Madhouse China) and played a crucial role in setting up India’s largest mobile advertising and marketing company. He worked closely with over 100 clients like Intel, Idea, VW, Panasonic, Titan, Britannia, Google, LIC, Siemens, ITC, Flipkart, Nestle, Make My Trip, Hungama.com and media conglomerates such as GroupM, OMG, Percept & Ignitee.

Welcoming Vinod to the Mindshare South Asia team, Ravi Rao, Leader, South Asia, Mindshare said, “Vinod has always managed to stay ahead of the curve with his in-depth knowledge and continuous innovation. We are extremely glad to have him on-board and are confident he will take Mindshare to greater avenues.”

The newly appointed CDO, Mindshare, Vinod Thadani said, “With the eminent growth of over 40% in digital advertising, the future of marketing lies in seamless integration of core traditional media with digital and mobile media. Mindshare boasts of an impressive client roster with some of the biggest brands in the world, and I look forward to working with each of them and the team on their digital mandates.”

Vinod is also an empaneled member of the Mobile Marketing Association (MMA) and plays a pivotal role in the MMA’s South Asian operations. He has been a regular speaker and conference chair at several domestic and international industry events, giving his point of view and expert opinions in the role of mobile in the marketing value chain.