[Video Interview] Vivek Srivastava, Colors TV, on Setting a Budget For Social Media

Elaborating on setting a budget for Social Media Vivek Srivastava, Digital Head, Colors TV says that it all changes from program to program. For a show like Big Boss, they choose to market it heavily on Social Media as compared to other shows.

He further adds that, their Social Media Budget has increased to 2 to 3 times of the budget they had set 3 years back. This, he says, is a recognition of the fact that the population on this group has grown 3 times.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.