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Video Interviews Brand Managers

[Video Interview] Deepali Naair, Mahindra Holidays, On Data Analytics for Marketers

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Deepali Nair,Mahindra Holidays Broad Perspective On Data Analytics From a Marketer’s Point of View

A lot of social media efforts can be channelized in the right direction by making use of data shared by people on social media.

In this interview with Deepali Nair, CMO, Mahindra Holidays, explains how micro-segmentation has helped their cause in promoting a certain type of message or an idea only to a specific target audience.

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