[Industry Update] Viviana Mall assigns its Digital Marketing Duties to White Rivers Digital

Having established themselves in the entertainment and lifestyle space, White Rivers Digital has signed on Viviana Mall, for managing its Digital Media Presence. Located in Thane, Viviana also happens to be the premier property in the quaint Thane suburbs.

The digital strategy will focus on Viviana Mall as a one stop entertainment destination. Viviana Mall is one of the largest mall in India which is spread over an area of 1 Million sq ft and boasts of a Multiplex(soon to start) with 14 screens, 19 large anchors & mini anchor
including Hyper City and Shoppers Stop as its anchor tenants, and 250 brand outlets. Talking about what opportunities and challenges handling a brand like Viviana Mall poses; co-founder Shrenik Gandhi, White Rivers Digital has this to say:

"Viviana is one of the most active malls in Thane. There is always something new happening on a daily basis. This coupled with endless offerings from the brands in the mall itself makes handling the brand a great digital opportunity. There is a lot to be communicated; this also
means we have more scope for us as an agency to get the offline experience onto online platforms innovatively. "

Mr. Ashwin Sheth, MD, Sheth Developers, from Viviana believes that this is a great time for the mall and that strengthening their online presence will take the brand a long way

“We are pleased to announce our collaboration with White Rivers Digital as our Digital Marketing partner. With the growing trend and importance of digital communications, we hope to build a strong digital foundation with White Rivers Digital to enhance our engagement and brand experience with our customers.”