How Jhalak Dikhla Jaa Is Using Twitter Mirror As a Part Of Its Social Strategy

Jhalak Dikhla Ja, an Indian dance show, is back in town and it’s been buzzing not only on TV and on people’s minds, but also on all social media platforms. Here’s an overview of what Colors TV has been doing to promote this show on digital platforms.

This year the line up of contestants is also pretty interesting. VJ Andy , Ashish Sharma , Karan Tacker , Kiku Sharda , Kritika Kamra , Mouni Roy , Puja Banerjee , Purab Kohli , Sophie Choudry , Shakti Mohan  and Sreesanth  are participants of the latest season.

Colors TV has been promoting this show heavily by hosting various digital initiatives on Twitter and Facebook. The channel started creating some buzz before the launch of the show using Vine videos, behind-the-scene pictures and tweeting the trailer for the new season.

During the first day of the show, hosts Ranvir Shorey and Drashti Dhami, along with the contestants, tweeted about the grand premiere and participated in Twitter Q&As.

The popularity of the show on Twitter led to a 250% increase in the conversation about the show as compared to last season’s premiere.

Given below are some of the moments from Jhalak shared on Twitter during the grand premier of the show.

Colors TV also hosted Twitter Q&A with contestants from Jhalak Dikhhla Jaa, which received an overwhelming response.

The channel has also installed Twitter Mirror, through which contestants, judges and hosts can share their candid moments with their fans along with a personalized messages on Twitter.

The 'Twitter Mirror' has a facial recognition software installed wherein the LED lights will indicate when the photo will be taken. It is actually a Mac mini hidden behind a 2-way mirror. The Mirror takes the user's photos and uploads them on Twitter.

Contestants and judges found some time to share candid moments using Twitter Mirror and Vine during their breaks on the set.

Jhalak On Facebook

Jhalak Dikhhla Jaa has a dedicated page on Facebook which has over 1.5 million likes.  It is constantly engaging with its audience by posting behind-the-scene pictures, videos and episodes of Jhalak. They are also running a contest on their Facebook page titled: “Kuch Alag Dikhhlaa Jaa”, wherein fans can upload their dance videos and win a chance to be with their favourite Jhalak star on the show. We are sure there will be more such contests and initiatives to come as the show has only just begun.

The channel has not been using YouTube to a great extent to promote the show, apart from uploading its trailer and posting it via Twitter and YouTube. However, they have been uploading the entire episode of the Jhalak on their official website and sharing it on their Facebook page.

Overall, Jhalak has been successful in getting the audience’s attention on Facebook and Twitter. Let us wait and watch how they take these digital initiatives forward and leverage its presence on Twitter and Facebook.