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[Video Interview] Sanjay Tripathy, HDFC Life, On Their Social Media Strategy

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[Video Interview] Sanjay Tripathy, HDFC Life, On Their Social Media Strategy

Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, says social media is all about keeping conversations real by concentrating on interactive content. In this video, he talks about how content needs to be relevant to generate genuine engagement.

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HDFC Life Sanjay Tripathy Video Interview social media startegy social media activity