[Video Interview] Sujit Ganguli, ICICI Bank, On Tracking Social Media Performance

Any brand should be well-updated about their own performance-graph from all the aspects of their activities.

In this video, Sujit Ganguli, Senior General Manager and Head, Brand and Corporate Communicaions, ICICI Bank, talks about the KPI’s they measure Fan base, Number of Likes, Interaction and Engagement, Feedbacks etc.

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