[Video Interview] Ekalavya Bhattacharya, MTV India, on How Web-Only Content Can Help TV Channels

Ekalavya Bhattacharya, Head of Digital, MTV India, says that even though they have 'TV' in their brand name, their audience is more digital-savvy.

He feels that consumption of content on fixed viewing is declining and doubts the numbers will grow more.

In this video, he talks about the difference between TV and web-based content. He talks about the various shows which they have done exclusively for web.

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