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[Video Interview] Karthi Marshan, Kotak Mahindra, On Organic vs Paid Growth On Social Media

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[Video Interview] Karthi Marshan, Kotak Mahindra, On Organic vs Paid Growth On Social Media

Karthi Marshan, Marketing Head, Kotak Mahindra, says that they don't believe in paid growth and hence their numbers, as compared to their peer group, is quite low. However, while running campaigns the brand still ends up acquiring quite a number of fans on social media. Their core thought is to look out for customers on these platforms and bring them on board.

In this video, he mentions that though paid growth prevails, they consciously steer clear of chasing fans across the platform.

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Social media Karthi Marshan Head Marketing Kotak Mahindra Organic growth Paid Growth Video Interiew