[Video Interview] Sanjay Tripathy, HDFC Life, On Tools And Technology Utilised To Analyse Social Media

Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, shares that HDFC Life uses Unmetric to measure reach and engagement. They also employ a tool made by TCS for listening.

In this video he reveals the free tools that they use, what purpose they use these tools for and why it is important.

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