[Video Interview] Sujit Ganguli, ICICI Bank, on Their Evolution on Social Media

Social Samosa

19 Jul 2014 05:09 IST

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[Video Interview] Sujit Ganguli, ICICI Bank, on Their Evolution on Social Media

Sujit Ganguli, Senior General Manager and Head, Brand and Corporate Communicaions, ICICI Bank, talks about how they began their journey on social media. He describes in detail how they used social media and, later on, how they integrated it with their CRM system.

In this video, he talks about how their social media system works. Adding to it, he reveals a few lessons they have learned along the way.

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