Agency Spotlight - Solomo Media Case Study- Videocon Popularizes a New Budget Smartphone

This is part of our Agency Spotlight where we bring forth agencies who are doing kick-ass work with their clients and helping them achieve their business goals. For this month, we’d like to showcase Solomo Media. 

Brand Name

Videocon Mobile

Agency Name

Solomo Media

Introduction

Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market  in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.

Objective

To increase Awareness for their new budget smartphone from Infinium Series – X30Pro

Idea

To leverage the sentiment around Independence Day for the promotion of the Videocon X30Pro Smartphone.

Results

• Avg. No. of Daily Organic Likes increased by 2 times.
• Avg. Daily Page Reach – Organic increased by nearly 3 times.
• Avg. Daily Post Reach – Organic increased by more than 3 times.