Amar Thomas, Blackberry India, on Tracking Social Parameters While Analyzing Competition

Amar Thomas,Country Marketing Manager, Blackberry India, says that competition analysis comes from the fact that one is studying a category. Today its easy to know what your competition is doing. You can track your competition with the help of free tools and paid tools.

The difference between the two he believes is that free tools allows only a superficial overlook but paid tools allows an indepth analysis of not only current campaigns but of the past campaigns as well.

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