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[Video Interview] Raja Balasubramanian, MasterCard, on Key Metrics to Measure Social Media Presence

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[Video Interview] Raja Balasubramanian, MasterCard, on Key Metrics to Measure Social Media Presence

Raja Balasubramanian, VP-Marketing, MasterCard, says there are a lot of metrics floating around. Some of them have evolved and some of them are still in the evolving stage.

In this video, he says, social media metrics have to be tied back to the brand objectives.

This video has been supported by our Digital Partners, Golden Phoenix.

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