[Video Interview] Sanjay Chitkara, LG India, on Factors Influencing The Choice Of Platforms

Sanjay Chitkara, Head, Corporate Marketing, LG India says they have products which are broadly classified into 16 categories. So he feels that choice of platforms depends upon the characteristics of the product and what objective they want to achieve.

In this video he talks about how LG decides which social media platform is more effective.

This video has been supported by our Digital Partners, Golden Phoenix.

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