[Video Interview] Amitesh Rao, MTS India, on Factors Influencing their Social Media Strategy

Amitesh Rao, Director-Brand & Media, MTS India, , says that a strategy weaves out from the objectives you freeze on. MTS bifurcates its objectives into two sets. Set one is using social media as a channel to reach out to people who are not their customers. Set two is using social media for their existing customer base.

In this video he has described in detail about both set of objectives.

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