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Video Interviews Brand Managers

[Video Interview] Raja Balasubramanian, MasterCard, on their Approach towards Social Media Strategy

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[Video Interview] Raja Balasubramanian, MasterCard, on their Approach towards Social Media Strategy

Raja Balasubramanian, VP-Marketing, MasterCard, opines that social media strategy is like any other strategy which flows downstream from a brand's busniness objectives. He wants to connect with consumers on areas where Mastercard touches their lives.

This video has been supported by our Digital Partners, Golden Phoenix.

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social media strategy mastercard VP-Marketing Approach Video Interiew golden phoenix Raja Balasubramanian