[Video Interview] Sanjay Chitkara, LG India, on Evalution of ROI on Social Media

Sanjay Chitkara, Head-Corporate Marketing, LG India, says that LG is not chasing customer engagement and multi-fold growth of fanbase. Though these are always one of the objectives of a good digital marketing plan.

He says that they measure their success in terms of ROMI or ROMO. In this video he has talked in detailed about how they measure ROMI for the firm.

This video has been supported by our Digital Partners, Golden Phoenix.

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