[Video Interview] Vikrant Khanna, HomeShop 18, on Crisis Management on Social Media

Vikrant Khanna, CMO, HomeShop 18, feels that social media as a platform is so versatile that it allows you to reach out to customers under any circumstances. Thus crisis or customer complaint resolutions are an integral part of it.

Homeshop 18 has a dedicated Twitter account to manage the complains, queries, etc. In this video he talks about how they go solve crisis over social media.

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