[Video Interview] Vikrant Khanna, HomeShop 18, on Using Social Media for Customer Acquisition

Vikrant Khanna, CMO, HomeShop 18, says that the brand does not use social media for customer acquisition. The reason for this is they believe that there are lots of other medium available for acquiring customers.

He suggests that social media's relevance is more in the field of engagement and not in the field of customer acquisition.

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