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[Video Interview] Vikrant Khanna, HomeShop18, on Challenges Faced While Establishing Social Media Presence

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Vikrant Khanna, CMO, HomeShop 18, says that one of the biggest challenges on social media is the measurement of ROI. He says unlike performance marketing where the ROIs are very well understood and established, for social media this area is still fuzzy.

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Challenges ROI Video Interview HomeShop18 vikrant khanna