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Video Interviews Brand Managers

[Video Interview] Vikrant Khanna, HomeShop18, on Keeping Their Target Audience Interested Using Social Media

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Vikrant Khanna, CMO, HomeShop18, says that they are a multi-platform player. Their social media strategy to engage the youth audience is based on two pillars. The first is entertaining them and the other is to inform them.

In this video he explains their content strategy for social media.

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Social media cmo Brand Entertainment interest Engagement Video Interview vikrant khanna homeshop 18 multi-platform player