Forget launch parties and premieres, actors seem to have adopted a novel way of promoting their upcoming blockbusters via social networking sites.
The newest trend in the celluloid industry is using personal social media accounts to generate hype and audience engagement before a movie releases. Take for example Actor Hrithik Roshan, who cleverly challenged a host of his fellow actors on Twitter to do the #bangbangdare in promotion for his upcoming film.
What is the #bangbangdare, you ask? Here are some of Hrithik’s tweets :
His challenge to his ZNMD co-star Farhan Akhtar and his response -
@iHrithik it's a bird. It's a plane. Nope.. It's my #bangbangdare http://t.co/C0eRu6p4TO
— Farhan Akhtar (@FarOutAkhtar) September 26, 2014
To Priyanka Chopra -
The only girl I cud dare this! For super @priyankachopra my #bangbangdare HANDSTAND with a push up!! Do u accept! U have 3 days! — Hrithik Roshan (@iHrithik) September 21, 2014
To which the sassy lady responded:
Here you go @ihrithik a handstand with 3 push ups... in high heels! Next time try and make it a little difficult :-) http://t.co/LEGTa8SIiQ
— PRIYANKA (@priyankachopra) September 22, 2014
To SRK -
The 10pack #bangbangdare @iamsrk show us a pic doing ur fav ab exercise!all want 2 know which 1 it is! U hv 3 days! Qabool? — Hrithik Roshan (@iHrithik) September 20, 2014
King Khan responded with-
@ihrithik #bangbangdare my fav ab workout is to do all exercises. A Dirty gym/ Prashant 2 help & Farah to scream. http://t.co/WzSxulRgiH
— Shah Rukh Khan (@iamsrk) September 23, 2014
To Dabboo Ratnani-
This ones going to b fun!! My #bangbangdare to my friend @dabbooratnani - 100skips one go!! U have 2 days! Accepted? — Hrithik Roshan (@iHrithik) September 20, 2014
Who responded,
Duggu, This One's For You!!! Love Ya Lots! @iHrithik #bangbangdare http://t.co/s5W2nRGDam
— DABBOO RATNANI (@DabbooRatnani) September 22, 2014
He challenged several others, including his fans
My #bangbangdare 2all my fans commuting by cars!NO HONKING AT ALL fr 3 days!! Do this Just to realise how unnecessary it is 99% of d time! — Hrithik Roshan (@iHrithik) September 22, 2014
And finally, he challenged Ranveer to dance on a Mumbai street
To @RanveerOfficial my #bangbangdare get out of ur car n pose on d middle of any Main Street of mumbai fr your fans! Hahaha,bolo..accept?? — Hrithik Roshan (@iHrithik) September 22, 2014
Here’s Ranveer accepting the challenge-
My #bangbangdare ! Just for you @iHrithik :)) http://t.co/mmXwKP7l05
— Ranveer Singh (@RanveerOfficial) September 25, 2014
Ranveer's act caught the attention of many Tweeple, with several tweets in praise of Actor Ranveer Singh’s bold response to the dare. Apparently, Shahid Kapoor was so impressed after seeing the video, he’s asked Hrithik for a dare too!
Kudos to Hrithik for coming up with a creative and fun way to connect with fans and promote Bang Bang as well!