Tonic Media Wins the Digital Mandate for the Luxury Ayurvedic Brand ‘Iraya’

Tonic Media has recently bagged the digital duties for Sadatan Ayurveda’s premium beauty and wellness Ayurvedic Brand ‘Iraya’.

The agency’s primary mandate will be to build awareness and reach out to potential consumers across India through various social media platforms, besides exploring innovative online properties. The partnership aims at leveraging digital media platforms to educate the audience about Iraya’s expertise in Ayurveda products, by establishing conversations and building a community of brand advocates worldwide.

"We are truly delighted to be associated with Iraya.” Chetan Asher, CEO and Co - Founder, Tonic Media expressed his delight on the association and added further by saying, “It's going to be an exciting journey. We will be utilizing our agency’s deep understanding of online consumer behaviour combined with digital expertise to create a base of dedicated online users for Iraya.”

Tonic Media is an integrated digital marketing agency, with offices in Mumbai and Dubai. The agency has a roster of clients across sectors that includes GEC brands such as Sony Tv, Sony Pal, English movie entertainment channel Sony Pix , India’s largest online market place; eBay India, Leading QSR Brand Mc Donalds’ India amongst other brands. Having worked with over 200 clients across the globe, Tonic Media is known for its strategic, creative and innovative digital solutions.