[Video Interview] Amitesh Rao, MTS India on How the Brand Uses Social Media for Market Research

Amitesh Rao, Director, Brand & Media, MTS India, talks to us about how they do informal market research to throw out concepts and sound out things to select groups of customers. He believes in engaging in both offline and online market research.

He also talks about how the company managed to get opinions from customers on social media and how their opinions have helped the company shape and bundle a product with features.

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