Lakme Fashion Week's Art of Gloss Campaign Leverages Trend Marketing

Brand Name

Lakme Fashion Week

Agency Name

Glitch

Lakme launched The Art of Gloss campaign in order to introduce the international “Gloss” trend in the Indian milieu for the first time. The main objective of the 4-month long campaign was not only to launch the new Lakme Gloss range, but also to make Gloss the new buzzword in makeup trends and digital conversations. This was a full-fledged 4-month long product launch campaign, the first leg of which was the pre-Lakme Fashion Week launch where we launched The Art of Gloss.

This was followed by the Goes Glossy campaign during LakmeFashion Week, followed by the culmination leg post-Lakme Fashion Week with Glossy Skin is in.