The Periodic Table of Social Media Analytics

We all must've studied the Periodic Table of Elements in Chemistry class. But what was the purpose of it?

The purpose of the periodic table is to summarize and predict the properties of real elements. Many of the predictions are good, but none of them turn out to be exact. We cannot expect them to be exact, since the details of atomic structure are fantastically complicated.

Similarly Unmetric has come up with Periodic Table of Social Media Analytics where you'll find filtered and grouped 133 key terms under eight categories. Brands and their teams can utilize this Periodic Table for their daily work routine,  to choose for the best option which gives maximum productivity.

Here are close up shots of each category.