Agency Feature: Boring Brands

How do we define Boring Brands?

We are what happens when you fuse the left and right sides of the brain together in an experiment that goes wrong but leaves you with superpowers. We’re an unconventional and tech-enabled communications company that believes in the disruptors and challengers. Gurgaon is our home, but we house global guests having worked with over 300 brands across 10 countries.

What's in the name?

Every name has a story behind it. We hate conventions. We hate boring. We exist to make boring brands fun. Our name does not limit us, it liberates us to be whoever we want to be. We’re always on the lookout for skill sets that help our brands grow and evolve to suit their needs.

What do we do?

We’re a business-centric new communications agency that specializes in including Public Relations, Designing, Digital Brand Building, Social Media Marketing, and Corporate Communications.

Why do we do it?

We made the ROI our USP. We learned early that the rules of branding weren’t universal. They were different for different players. We decided to champion the new players that no one else took a chance to plug the gap in the communications industry. Start-ups are the stars of the BoringBrands family.

We speak their language and are agile and business savvy like them. We understand their vision and funding concerns, experiment with multiple branding strategies and measure what’s working for them to scale those verticals.

How do we evolve?

We are hitched to startups so we can never be slow in our evolution. Just like our partners, we learn from the ground realities. We experiment with bold ideas. We take feedback. And finally, we deliver.

Social responsibility in social media

Social media has empowered the voices of creators like us and we are extremely cognizant of our responsibility in every campaign we create. We don’t think that dropping MC/BC bombs wins favor with the audience.

Building trust is more important than providing mainstream entertainment and that’s our key differentiator as communication specialists.

The need of the hour

The need of the hour is training the next-gen social media artists in creating relevant content, using new age tools and a malleable tonality that evolves to suit the needs of the client and their customers.

We learned the hard way...

We learned that strategizing about distribution was just as important if not more than the cast and production quality of our video led campaigns. Above all our lynchpin learning as an organization was that a deep-rooted customer understanding should temper our creatives.

They work with us

The BB family is big and growing! We have some of the most prestigious companies on our roster including SAIF Partners, Bertelsmann India Investments (BII), Ezetap, UrbanClap, Eko, and Info Edge (which operates Naukri, 99acres, and Jeevansathi).

The industry as we foresee

“Will this be viral? Will people relate to it?”

The future of our industry lies in answering this question conclusively with a data-driven objective approach. We don’t believe in the archaic lines etched between numbers and creativity. We seek to align both by giving our clients creatives, backed with research that can optimize their reach. This inspired us to create Wizikey- the secret weapon in our creative arsenal. It allows users to optimize their distribution and outreach strategy by targeting specific journalists for each story.

A day without Internet

Creativity is always collaborative. A day without internet would shush the digital buzz and encourage us to jam with our team on video ideas, debate on government policies, and some dumbcharades of course!

Lastly, are you hiring?

Yes