AndPictures Create a Video Application and Releases Video Messages

BRAND NAME

& Pictures

AGENCY NAME

TheSmallBigIdea

ANDPictures launched a video application ‘Dil Se’, which allows fans to send video messages, meant for their favourite stars. The challenge was for the audience to try the application. We made celebrity influencers and stand-up comedians ridicule the current ways adopted by audiences to impress their stars. The ideas were crowd-sourced through twitter and sent back as videos. Good thing the audience has a sense of humor.