BC Web Wise Wins Maxwell Industries Digital Duties

Digital and social media agency BC Web Wise has bagged Maxwell Industries Ltd. digital mandate. Maxwell Industries Ltd. is the leading Indian company engaged in manufacturing and marketing of innerwear brands like VIP, Frenchie, Frenchie X, Feelings and more. Maxwell’s brands and their extensions occupy leadership positions with significant market shares in the respective categories.

BC Web Wise which specializes in crafting social media strategies, website design, integrating application or microsite development, community building and management, will lead the complete digital services for the brands Maxwell Corporate, VIP, Feelings, Frenchie and Frenchie X.

Commenting on the win, Chaaya Baradhwaaj, Managing Director of BC Web Wise says, “We are delighted to add Maxwell to our prestigious client list and extend a comprehensive digital management solution to the brand”.

This is the first time Maxwell Industries is curating a digital identity to represent itself as an appealing and contemporary brand to its younger target group.

Avinash Kishore, Marketing Manager of Maxwell Industries added, “We have worked with  BC Web Wise in past while revamping our website. Our past experience with the agency has given us the confidence that

- The agency understands the category

- Can translate the core proposition creatively and

- Will be doing justice in bringing in the imagery for the corporate and the brands.

Also the agency’s understanding of technology and marrying it with creativity has led us to go ahead with BC Web Wise once again.”

Founded in 2000 and led by Chaaya Baradhwaaj, BC Web Wise is a full service digital agency and is recognized amongst the top 10 digital agencies in India. It is also amongst the very few independent agencies with a vast and reputed client portfolio such as Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, Emami, IDFC, Zee Learning, Emami amongst several others.