Here's What Brands On Twitter Did When Facebook And Instagram Were Down

So while you were busy refreshing your Facebook Window & Instagram application, few brands were busy creating some engaging content by riding on the real-time wave on Twitter!

Brands like Red Bull India & LINE India tried to establish a creative connect between the current situation and their brand positioning, while some just played on the situation and came up with hilarious tweets.

The real-time update latency was back to normal within a short span. But the social media enthusiasts and fans felt the time span was way too longer than expected.

Here’s a quick compilation of what brands did on Twitter while Facebook & Instagram faced an outage.

• Red Bull India

#FacebookDown, but you needn't be. #GivesYouWings pic.twitter.com/JnVZuNkXdV

— Red Bull India (@inRedBull) January 27, 2015

• LINE India

It's good to know that we're spoilt for choice. #FacebookDown pic.twitter.com/EJr2KuvATg

— LINE India (@India_LINE) January 27, 2015

•  DELL India

If Facebook and Instagram could update their status right now. #FacebookDown pic.twitter.com/0HhECBmDWH — Dell India (@Dell_IN) January 27, 2015

• Movies Now

Meanwhile at Facebook HQ #FacebookDown pic.twitter.com/1ZxnKprnp9 — MoviesNowTV (@moviesnowtv) January 27, 2015

•  Life OK

That moment when Facebook is down! *sigh* #facebookdown @bharti_lalli pic.twitter.com/jbvdV00sMt

— Life OK (@LifeOKTV) January 27, 2015

So which brand played well?