Insurance company shrugs off dullness; creates a happy breed of followers on Twitter, resulting in a fun marketing activity.
Laughter is the best medicine.
Breaking free from uninteresting monotony, insurance brands face on social media, HDFC Life Insurance gave Twitter followers a good laugh.
The brand got three comedians to perform a live stand-up comedy on Twitter. The campaign started buzzing on Twitter even before it had taken off. A live performance followed after the release of teaser videos and contests. The brand has put together a consolidated video.
Twitter contests were also hosted which rewarded users with vouchers for quirky answers to questions.
They also had a selfie contest; who lets go of that? Selfies are a crazy web trend that we all love! But, here the users were asked to imitate comic expressions.
The brand kept popping up on user timelines with light-hearted interactive activities, which eventually led to one big campaign. Followers took a slice of happiness and lots of prizes home!
Most importantly, the boring brand perception changed to a bright one, in the minds of potential customers.
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