Congratulations Deepika! You have made a choice in "" target="_blank">My Choice", by acting in the short film (for a fee of course), and your choice of having this video out just before your film 'Piku' releases - "Your Choice". Wonderful.
The 3 big subjects of virality, which I believe are -
1. Feminism and male bashing - viral, advocate for more sex - more viral, show a gorgeous girl releasing the bra strap - most viral.
2. Modi bashing - viral, Indian government bashing - more viral, India bashing - most viral.
3. Fighting the censor board - viral, fighting the government ban - more viral, fighting the Indian culture - most viral.
And, here is my choice of pulling some statistics on the video on how people reacted on social media using our social media monitoring platform -Simplify360.
Some statistics (at the time I wrote this article) -
- Total Social Media mentions : 63k (35% - negative opinion, 23% - Positive, 42% Neutral)
- Sources : 77% Twitter, 9% Facebook, 5% Tumblr, 4% Youtube and Google Plus, 5% Others (News, Blogs, Forums etc)
- Gender of authors : 78% Male, 22% Female
- Geo of authors : 62% India, 13% US, 9% Canada, 3.5% UK and Mexico each, 9% Others
Also, here are some facts of my choices.
- I didn't tamper my data - My Choice.
- I call myself an analyst first and businessman second - My Choice.
- I woke up early morning to write this article so that people can read as soon as they reach office - My Choice.
Deepika, you made your choice for 'Piku', I am making for 'Simplify360'. You are successful if more people hit the theatres. I will be successful if I get 10 leads for Simplify360.
You are an empowered woman - Your Choice. You fought every battle in your life to become one of the top actors in Bollywood - Your Choice. You are an amazing person who followed her heart to become an actress even though you were good at sports (badminton) - Your Choice.
I am a husband of an empowered woman - My Choice (ask my wife). Even though I had an easy entry to US, I chose to stay in India - My Choice. After Engineering, I chose to become an analyst - My Choice. Left my job and chose to become an entrepreneur - My Choice. I chose to stay committed to a girl for 4 years before getting married - My Choice. I choose not to have kids early - My Choice.
My wife Sneh Sharma and my parents (Lok Nath Khanal and Tara Khanal ) supported my journey - Their Choice.
I choose not to have sex outside marriage - My Choice. I choose to advocate equal share of household work between husband and wife - My Choice. I choose to advocate grocery shopping by both genders - My Choice. I choose to go against software and movies/music piracy - My Choice.
And you choose to advocate lack of judgement among women of what they wear - Your Choice. You choose to advocate more sex or no sex - before, within or outside marriage - Your Choice.
Congratulations - You have successfully marketed 'Piku'. I am watching it - My Choice.