MindShift Interactive wins digital mandate for Practo

Practo signed on MindShift Interactive after a multi- agency pitch. It recently raised $30 million from investors Sequoia Capital and Matrix Parnters.

The healthcare app helps users find the best doctors and book appointments easily and instantly on the basis of doctor’s location, specialisation, recommendations and consumer’s choice of time.

MindShift Interactive is excited to announce the launch of Practo's campaign tied in with its first ever TVC. The TVC revolves around the change in life stage that young Indians experience as they grow up which makes their and their loved ones’ healthcare increasingly important – thus creating the need to find the best doctors with ease.

Zafar Rais, CEO, MindShift Interactive, says, "Our goal is to create awareness about the ease Practo adds to a person’s life through storytelling and being there for them. Given this, #LifeMein fits in perfectly, driving reliability amongst our users who have grown in the digital era and are responsible for things beyond themselves now. For them Practo is a great app to help solve their healthcare needs.”