Tonic Media wins mandate for ItzCash

Tonic Media, India’s leading independent digital marketing solutions agency adds another client to its roster of reputed brands as it won the digital media duties of the leading holistic payments solutions company ItzCash.

The mandate comprises of managing the company's presence on digital and social media platforms including Facebook, LinkedIn, Twitter, Website Management and SEO. The account was won following a multi-agency pitch.

“This win establishes our foothold in the e-solutions industry and also creatively challenges us to work towards building the brand. As a digital partner, it will be our aim to create a strong brand equity for ItzCash in the online space and promote the unique product features of ItzCash. With a robust integrated digital strategy, we have great aspirations for this brand,” said Chetan Asher, Co-founder, Tonic Media.

Mudit Bhatnagar, VP, Head Marketing & Corporate Communications, ITZ Cash Cards Ltd, An Essel Group Enterprise says "ItzCash has been a pioneer in payment solutions in the country using electronic and digital platforms and has been continuously innovating to offer its customers, products and services in the most convenient and seamless manner. Our association with Tonic Media would strengthen our digital initiatives and take them to the next level."

Tonic will work towards creating and executing content revolving around the central belief of the company of delivering robust technology-driven service and delivery platforms to provide world-class prepaid payment solutions for the future. It will also create product-specific content for their unique offerings under the payment solution category in order to utilize the ever growing populace of the digital space.

Launched in 2006, ItzCash Card Ltd. has evolved from being India’s first and largest non-bank entity to offer prepaid cash cards to becoming the leading holistic payments solutions company. Since its inception, the company has played a major role in empowering the unbanked and under-banked segments in India, through convenient, secured and customized payments.

This latest win adds to the growing list of prestigious brands handled by Tonic Media which already includes GEC brands such as Sony Tv, English movie entertainment channel Sony Pix and English general entertainment channel AXN, India’s largest online market place; eBay India, Leading QSR Brand Mc Donalds’ India amongst other brands. With offices in India and Middle East and having worked with over 200 clients across the globe, Tonic Media is known for its strategic, creative and innovative digital solutions.