VML bags digital duties of Wendy’s India

VML India has been awarded the digital agency of record responsibilities by Wendy’s India, after a multi agency pitch.

Wendy’s, an American brand of burger restaurants, made its debut in India on 6th May, with its first restaurant in Gurgaon.

Jasper Reid, Director, Sierra Nevada Restaurants Pvt. Ltd. – the holding company for Wendy’s in India, said, “We chose to work with VML because we liked their fresh thinking and their sole focus on digital. And we liked their team - young, smart, willing to think differently and with an innate understanding of the online community. True digital natives. Wendy's and VML have formed a productive partnership and one where everyone is able to challenge, debate and interact...which is precisely what our customers do online”

Wendy’s tasked VML with bringing alive the brand on digital and create anticipation for the launch, through social channels. Facebook is a lead channel, as a large part of the Wendy’s core target audience is actively engaging with content and already discussing food related topics on this platform.

Tripti Lochan, CEO VML said, “VML’s ultimate goal for Wendysis to serve its digital experiences that generate the most meaningful and memorable engagement with the consumer. We are very excited to partner with Wendy’s in their journey into India”