MindShift Interactive bags the digital mandate for FCUK India

With adequate research and analysis of the target audience, MindShift Interactive will practice social media marketing and drive media planning campaigns with cohesive efforts initiated to achieve the goals and objectives of driving sales, on their website and at the stores.

Mr. Zafar Rais, CEO of MindShift Interactive says, “MindShift Interactive is using proactive initiatives to obtain the desired objectives of FCUK India. With a blend of our experience with fashion, retail and e-commerce brands, we envision building FCUK to the next level this year, procuring creative representations to connect with audiences, online and offline.”

A recent campaign was conducted by MindShift Interactive for FCUK India that was termed as #FCUKTheHeat, which engaged FCUK with its fans across the social media platform to upload their selfies wearing their favourite shades and tagging the brand.

Keeping it topical, simple and brand-focused, it drove quite an engagement with the relevant target groups. The campaign attained an increase of 104 followers in 3 days with an outreach of 276600.