Meltwater and Sprout Social join hands to reach new heights

Meltwater, announced partnership with Sprout Social; the new partnership will enable businesses to engage intelligently with their audience based on insights extracted from news and social.

Insights from Meltwater will power Sprout Social's social engagement platform and help find the right message to reach the right person at the right time. Deep insights can expose the path to influence and purchase and change the way decisions are made, not just in marketing or sales, but also across the organization.

"Meltwater's core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement," said Jorn Lyseggen, CEO and Founder of Meltwater. "We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with an unrivaled user friendliness."

Sprout's engagement tools help users discover, respond to, and interact across Twitter, LinkedIn, Facebook, Google+, and Instagram from one interface.

"Engagement through social channels is increasingly critical for brand success," said Justyn Howard, CEO of Sprout Social. "Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement."

Together with Sprout Social, Meltwater will offer three different packages – enterprise, team, and basic. All products are available from today.