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This new form of IoT could create a ripple effect across sectors, companies, and most importantly across the social media sphere. IoT could change the face of social media, and help you re-imagine the power of the platform on a larger scale. Because of its data driven nature, it can enable brands to understand their consumers, on a whole new level and connect with them on topics they wish to talk about.
The infographic below talks about the impact of IoT on social media.