HSL Mobile assigned digital duties to Poised Media

The mandate includes amplifying the digital presence of the brand across digital platforms. The agency will work on crafting out digital strategy and execution for the successful launch of the brand in North East, West and Central India.

Having signed Preity Zinta as the ambassador, HSL is determined to compete with the contemporary brands in affordable smartphones category. The brand has invested great efforts for a year in establishing the distribution, servicing and logistics for a robust retail presence.

Commenting on the account win, Jay Thadeshwar, CEO & Founder of Poised Media said, “We’re super excited to work with HSL. They have a wonderful range of products and our aim is to leverage the same to generate buzz around the brand on social platforms. Our team is excited and charged up to be a part of their growth story.

On assigning digital duties to Poised, Sanjeev Bhatia, MD, HSL said, “We are happy to associate ourselves with Poised to drive our digital marketing. They’re young and energetic as through and creative with their ideas and talent. It is a very critical phase for us as we are taking a big leap this year and we needed a digital partner with vibrant ideas and a lot of energy. I am very positive about the partnership.”