Twitter ropes in Sonali Malaviya

Twitter has appointed Sonali Malaviya as Country Business Marketing Head for India as part of Twitter’s Global Business Marketing team (GBM). She will be based at the Twitter office in Delhi and report to Frederique Covington, International Marketing Director based in Singapore.

Malaviya will be responsible for marketing and messaging that helps businesses understand and embrace Twitter’s advertising solutions in India. She will set the vision for business marketing strategy, segmentation, and events.

In her role, Malaviya will create and evolve the Twitter story to win advertisers and agencies, while resonating across the broader advertising spectrum.

Frederique Covington, International Marketing Director, Twitter said, “India is one of our key growth markets for Twitter in Asia Pacific and we are committed to delivering more value to the local advertising community through real-time marketing solutions. We are excited to have Sonali join the Twitter flock and to further educate and engage with brand advertisers and agencies in India through her vast experience and expertise.”

Sonali Malaviya, Country Marketing Head , Twitter India said, “Twitter is the place for discovering what’s happening in your world right now, sharing your interests with others, and expressing your thoughts and opinions. As an individual, those are traits that I identify with and it’s truly amazing to have the opportunity to live my passion at Twitter. I'm thrilled to be joining a supercharged team and contribute my media agency experience to Twitter at this exciting time of digital transformation for brands in India.”

With more than 15 years of experience in the marketing industry, Malaviya previously worked at GroupM, leading a portfolio of diverse brands like Make in India, GlaxoSmithKline, Yum Restaurants among others.

Malaviya led with platform-neutral business-oriented solutions and digital-first content, impacting business positively.  Prior to joining GroupM, Malaviya worked at PHD in Dubai, and at Roy Morgan Research in Australia, providing syndicated and customized consumer and shopper insights to support brand growth.