Diwali is a festival of lights and every year brands do campaigns during this festive period to make their consumers feel good and engage their audience. This year, a few brands went a little further and ran some glimmering and zesty campaigns. Here are a few examples.
Snapdeal- #DiwaliDilKiDealWali
Diwali shopping is associated with various emotional sentiments and Snapdeal captured the beauty of those sentiments perfectly. They made this year’s Diwali special for its consumers by adding emotions and Aamir Khan. The TVCs starring Aamir Khan introduced the campaign and many people used the hashtag- #DiwaliDilKiDealWali to thank Snapdeal for their amazing offers.
Lufthansa’s #DiwaliSurprise
Lufthansa created a heartwarming video of an old man, who is missing his daughter on Diwali. The video was liked and shared widely on social media. The campaign has three parts- Light up a heart, Light up a life and Illuminate a plane. As a part of the project, people have to send their wishes on Lufthansa’s website as a means to support the campaign and free tickets will be given to people and charities are being supported. Lufthansa 747-8 was decorated with lights. They wanted to connect people across the globe with the spirit of Diwali.
Air Vistara’s, Pehli Diwali
Air Vistara is a new airline launched by TATA SIA Airlines Limited. This is their first Diwali and so they created a campaign to celebrate it. They asked all the people, who were celebrating their first Diwali this year to express it by tweeting their pictures and videos with the hashtag- #HamariPehliDiwali and in return they stood a chance to win return tickets of Air Vistara.
They received an overwhelming response with people sharing pictures as a couple hoping for a beautiful first Diwali and some sharing pictures of babies awaiting their first Diwali experience among many others.
Big Bazaar’s #PaperPatakha
Big Bazaar recently shared a video in which they showed how paper pathakas can replace the actual ones, reducing pollution and other problems. The video was loved by people of all ages, for some it was a good idea and made others nostalgic. The video was shared a lot on all social media platforms. Now, they are inviting people to join the movement and tweet videos of the loudest paper patakha they can and challenge their friends. The contest winners would win gift vouchers of Big Bazaar.
Cadbury Celebration’s #LeChaloKhushiyan
Cadbury had run a campaign with a Cadbury Celebration truck going to various places in India, spreading joy. Many celebrities like Deepika Padukone, Ranbir Kapoor, Ranveer Singh and Neha Dhupia among many others visited the places with the truck. Everyone was invited to share their Diwali wishes with others.
They also tried to spread happiness to those people happy who are always working irrespective of the festive season like watchmen, police personnel, and hospital staff. They announced the locations on twitter and people supported and thanked them for the campaign on Twitter.
Kurkure’s #WhySoSweet
Kurkure is known for making life and festivals Chatpata. This year was different, but they went a step further. They created a microsite from where people could send out customized Chatpate Diwali greetings. People also took to social media to question- #WhySoSweet? Kurkure also published exclusive Diwali special memes and creatives on their social media handles. They were received well and shared many times.
UC Browser’s Diwali
UC Browser made a video about how UC Browser had saved our dear Diwali. The video introduced the campaign- #HarGharUCDiwali. People were asked to share their wonderful family moments to win a Hyundai Eon car, iPhone 6s, laptops, Moto X play etc. Lucky draws are also a part of the campaign where people won prizes. Yuvraj Singh endorsed the campaign.
Flipkart’s #DiwaliWish
Flipkart ran a campaign on twitter, where they asked people to tweet two pictures. One picture had to be of any one object in their house that they want to upgrade and the other of the same object on Flipkart with which they would like to upgrade it with. In exchange, they gave out free voucher coupons. A lot of people used the hashtag- #DiwaliWish to participate and win.
There is still a day to go for Diwali but these brands have already made it a little extra special for their consumers. It has been a bright Diwali, not just in the social media world but in the real world too for many people won prizes from the contests.
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