Can Urban ladder's 'The Homecoming' stir social media?

With festive season around the corner, Urban Ladder collaborated with BoringBrands to celebrate the essence of family by creating a short film “The Homecoming.”

A short but impactful film was created by Urban Ladder with the core objective of brand awareness amongst its target audience. It touches a chord by showcasing the journey of a couple for taking a decision to move into their son’s home.

The beauty of the film lies in the simplicity of the concept that announces the message of the video loud and clear - beautiful homes are not just created with polished, good looking furniture but with a lot of thoughts and emotional connect.

Nikhil Ramaprakash, VP - Marketing, Urban Ladder said, “Our everyday routine revolves around those favourite spaces in our home which complete our day – tea on the swing, newspaper on a lounge chair or the bookshelf that stacks our everyday reads.  In this film, we have tried to capture how small but thoughtful changes can make a house a home and bring people together.”

The film was released on their YouTube DVC, and was seen shared on Twitter and Facebook. The way startup blended the brand with love and social presence seemed to work well for Urban Ladder. The film speaks for itself, nevertheless, the campaign could’ve reached the top with a little push in their social media marketing bit that seemed to lack.

The short movie was shared on Urban Ladder's Twitter and Facebook handle, with no further activity carried on to increase its reach.

Tears rolled down seeing this @UrbanLadder short film. Emotions captured in the best possible manner - https://t.co/0VNPp05Ysu

— AT (@abhishek_tri) November 1, 2015

Hashtag, #TheHomecoming was a part of their campaign but wasn’t used as often to carry the activity. According to Topsy, #TheHomecoming got around 140 tweets in spite of the YouTube video being viewed more than 2 lakh times.

While the content is extremely strong, it's reach can be much more with a social pus.