Considered as one of the biggest events, SIIMA awards is similar to Filmfare awards and covers 4 languages of cinema – Malayalam, Telugu, Kannada and Tamil. This year, Hungama associated with SIIMA as their digital partners making social media platforms go topsy and turvy.
Brand
SIIMA
Objective
Hungama carried out an extensive campaign on their social media channels targeting the south Indian community and played a crucial role in spreading the festive spirit across South. The main objective of the campaign was to reach out to a larger audience and to promote the app HungamaPlay
Execution
Hungama offered a chance to their virtual followers to be awarded while the actual award ceremony was being telecasted on the television. The brand carried out a virtual contest on their Twitter handle with the hashtag #HungamaAtSIIMA.
One of the questions asked by the entertainment portal was, “who will win Hungama’s most streamed song of the year – Telugu” and also in the other 3 languages.
The participants had to reply with the aforementioned hashtag and the ones with the correct answers would be awarded on the social network. For promoting their app, they telecasted the event on their app without ads.
Whooping Results
The results of the exciting campaign touched north with a twist of the south. It managed to garner more than 1 Billion impressions and the Hungama Music & Play app was downloaded more times than the daily average. The activity trended on the 5th position on India.
The followers and fans seemed to enjoy the activity and the objective of the campaign was probably fulfilled.
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