[Live Blog] #SamosaChat on Influencer Marketing

Play time in influencer marketing is now over. With brands and influencers banking on this digital marketing method – we at Social Samosa come together with the industry to streamline influencer marketing further.

3 PM: Samosa Chat on Influencer Marketing commences.

Shoot your thoughts on #InfluencerMarketing to our panelists @SoravJain@a1purva and @bprincek ! Don't forget to mention #SamosaChat

— Social Samosa (@Social_Samosa) November 18, 2015

3.12 PM: 1st Question goes out

How do you measure the quality of the output? #SamosaChatpic.twitter.com/9eKuDa6kWz

— Social Samosa (@Social_Samosa) November 18, 2015

How influenced is influencer! How much have they influenced the community! How it affects CRM & PRM #SamosaChat https://t.co/w9FvfjUfbw

— Sorav Jain (@SoravJain) November 18, 2015

3: 12 PM: Discussion on measurement of RoI on Influencer Outreach begins

1A. Depends upon what your objective is 'Instant Promotion' / 'Digital Credibility' / 'Referal Traffic' #SamosaChat https://t.co/GROHsRa5RS

— Sorav Jain (@SoravJain) November 18, 2015

@SaloniSurti @bprincek We personally feel that while content is king, engagement remains the queen in measuring the impact and outcome

— Social Samosa (@Social_Samosa) November 18, 2015

@Social_Samosa The number of influencers is currently on a rise. What is lacking is experience & expertise knowledge on specific subject

— Za_Optimist! (@Manutd_ultimate) November 18, 2015

A long term tracker machanism through a referal code /link is a great way to discover transactions. #SamosaChat https://t.co/GROHsRa5RS

— Sorav Jain (@SoravJain) November 18, 2015

3:24PM: Conversation intensifies

You don't need a governing body. Market pull decides who's a genuine influencer #SamosaChat @Social_Samosa https://t.co/qZsERknxAt

— Apurva Chamaria (@a1purva) November 18, 2015

@bprincek @Social_Samosa What parameters should one use to measure RoI on influencer outreach? #SamosaChat

— Saloni Surti (@SaloniSurti) November 18, 2015

Influencers r of 2 types 1) Online having more followers while often not being SME 2) SME's with less online aura #SamosaChat

— Apurva Chamaria (@a1purva) November 18, 2015

Brand should strategically use an influencer's authority to build on their clout #SamosaChat @akathmadevi @a1purva

— Social Samosa (@Social_Samosa) November 18, 2015

3:31 PM: Brands need to stop chasing superficial numbers

Brands should understand that numbers only will not help while engaging with prospective consumers #SamosaChat https://t.co/yyCJZx0SNS

— Social Samosa (@Social_Samosa) November 18, 2015

Brands should understand that numbers only will not help while engaging with prospective consumers #SamosaChathttps://t.co/yyCJZx0SNS

— Social Samosa (@Social_Samosa) November 18, 2015

3:34PM: The second question goes live

Q2: #SamosaChat pic.twitter.com/s551MUJxSj

— Social Samosa (@Social_Samosa) November 18, 2015

3:38PM: Highlighting the state of Influencer Marketers in India

State of #InfluencerMarketing in India. Just because u Tweet, u Facebook, u Blog! u aren't influencer. #SamosaChat pic.twitter.com/uuAxnlCR8f

— Sorav Jain (@SoravJain) November 18, 2015

3:46PM: The influencers are starting to share their personal experiences

@saffrontrail @Social_Samosa Do you see brands mature in India for this?.. My experiences have been pitiful in many cases.. #Samosachat

— Nischala (@nimu9) November 18, 2015

@nimu9 i prefer to work with brands who follow these ethics, scene seems to be improving. #samosachat @social_samosa

— Nandita Iyer (@saffrontrail) November 18, 2015

@Social_Samosa @saffrontrail BIG reason why I even reduced writing for Indian brands | Lack of responsiveness & professionalism #Samosachat

— Nischala (@nimu9) November 18, 2015

3:50PM: Third question goes live

Q3: Time to break free from the monotony? #SamosaChat pic.twitter.com/yg5cqUDF5z

— Social Samosa (@Social_Samosa) November 18, 2015

3:52PM: Discussion about what is real influence

@akathmadevi Real Influence comes from an action/conversion which is a rare sight today #SamosaChat @SaloniSurti @bprincek

— Hitesh Rajwani (@TheDigitalLad) November 18, 2015

@DigitalChhokri @SoravJain Match the influencer with brand's identity. Also, analyze the engagement one gets on his/her tweets. #SamosaChat

— Charu Gupta (@charugupta85) November 18, 2015

@Social_Samosa the efforts should be genuine and the right channels should be used for influencing #SamosaChat

— Shubham Singh (@rusticshubham) November 18, 2015

3:54PM: Discussing the parameters related to the Selection of Influencers

.@Social_Samosa Selecting the right kind of influencers who know the brand better also matters in #influencermarketing. #SamosaChat

— efluencr (@efluencr) November 18, 2015

@SpotInfluencer To each brand its own if you have aligned your social media strategy around sales then might as well stick to it #SamosaChat

— Hitesh Rajwani (@TheDigitalLad) November 18, 2015

3:58PM: Discussion regarding the payment for Influencer Marketing and Newbies

Would it be safe to accuse newbies of this? #SamosaChat https://t.co/FVd2BLQ0ad

— Social Samosa (@Social_Samosa) November 18, 2015

@SaloniSurti pickles for hosting a contest and designing it and promoting it on my blog #SamosaChat

— Kalyan Karmakar (@Finelychopped) November 18, 2015

4:00PM: Fourth question goes live

Q4: Which is the biggest one? #SamosaChat pic.twitter.com/f6cGwGlgvI

— Social Samosa (@Social_Samosa) November 18, 2015

4:04PM: Parameters for selection of Influencer

@Social_Samosa The content matter.. How fast it spreads. . Is it able to get the target audience #SamosaChat

— Pranky (@priyanka_optom) November 18, 2015

Right @i_mikhil. Analyzing & screening the right set of influencers who can resonate with a brand's voice is the key. #SamosaChat

— efluencr (@efluencr) November 18, 2015

4:10PM: Quality v/s Quantity

@Social_Samosa if say Quality over Quantity, agencies need to understand this. Can't ask for 10 blogposts, 20 tweets etc #SamosaChat

— Nandita Iyer (@saffrontrail) November 18, 2015

@Social_Samosa They make sure that Social Media translates to Spam Media @saffrontrail #SamosaChat #InfluencerMarketing

— Hitesh Rajwani (@TheDigitalLad) November 18, 2015

Undisputed King, if you ask us! #SamosaChat https://t.co/hOtRkgV6FS

— Social Samosa (@Social_Samosa) November 18, 2015

@TheDigitalLad this spam usually happens when brand don't want to handle lot of influencers and still need to achieve the volume #samosachat

— Micro-ambitious (@pal36) November 18, 2015

4:13PM: The last question goes live

Final question of today's #SamosaChat ! pic.twitter.com/g6hYOH6rH2

— Social Samosa (@Social_Samosa) November 18, 2015

4:18PM: The need of regulation

@Social_Samosa Regulations for both the sides Brands and Influencers to lead this industry #SamosaChat

— Hitesh Rajwani (@TheDigitalLad) November 18, 2015

@saffrontrail @Social_Samosa influencers need to disclose when they work in association with brands #samosachat

— Kalyan Karmakar (@Finelychopped) November 18, 2015

Yes! I second that. Even youtube video campaigns and blogs should have #Ad or sponsered mentioned. #SamosaChat https://t.co/bYFtI6mrSc

— akathma devi (@akathmadevi) November 18, 2015

4:20PM: The Chat comes to an end.

Today's #SamosaChat has been a really insightful session!

— Social Samosa (@Social_Samosa) November 18, 2015

The chat brought about many different aspects of Influencer Marketing.