MindShift Interactive wins the digital mandate for Zokudo

MindShift Interactive, Insightful Digital Outreach agency wins the digital mandate for Zokudo - India's First Luxury Gifting platform. The brand is promoted by HM Group Pvt. Ltd. HM Group that runs a value-based profitable business enterprise which lays equal emphasis on philanthropic activities.

The account was won following a multi-agency pitch.

The mandate for MindShift Interactive is to manage the brand’s social media and media planning across all platforms. MindShift Interactive will work towards increasing awareness and instill an ease for the luxury experience seeker on social media.

Speaking on the association, Yash Mehta – Founder and CEO of Zokudo expresses, “Zokudo caters to a very niche target audience to meet their gifting requirements with sophistication. For the brand to be represented in the right light, we were adamant to choose an agency that had copious experience in the luxury space. MindShift Interactive brought a lot more to the table than just delivering a luxury experience, and with its richness in creativity with imaginative minds to boot; it seemed like the natural right choice.”

Zafar Rais, CEO, MindShift Interactive says, “Zokudo resolves the growing demand for gifting experiences for the time crunched consumer who enjoys luxury and lifestyle experiences. Our expertise on the luxury seeking consumer and the market will help us build a strong presence for Zokudo through platforms such as Facebook, Blogs and LinkedIn.”