SRK-Salman Dubsmash to mark new movie marketing trend on social

In the world where movies are struggling for better social media promotion and getting into trending lists, two movies, Dilwale and Prem Ratan Dhan Payo are being promoted in new ways: Half faces and Dubsmashing.

The cast of Dilwale were all saying that their director Rohit Shetty is not allowing them to release the first look of the movie and so to outsmart him, they were tweeting their half look.

Our Director Rohit not allowing us to reveal our first look. So v hav outsmarted him by releasing only Half a Look. pic.twitter.com/ylH5VIO86z

— Shah Rukh Khan (@iamsrk) November 8, 2015

And the man himself….we are strict with him too. Only half face Rohit the Shetty pic.twitter.com/eeMaUeKvI2 — Shah Rukh Khan (@iamsrk) November 8, 2015

On the other end, Dubsmash videos of Prem Ratan Dhan Payo have been quite popular on social media. From sweet Munni of Bajrangi Bhaijaan to Waheeda Rehman and Helen, all have been dancing on the tunes of Prem Ratan Dhan Payo through Dubsmash.

so sweet Munni ... pic.twitter.com/Qj3wLR7pVE

— Salman Khan (@BeingSalmanKhan) November 7, 2015

Prem Ratan Dhan Payo performed by the 2 most beautiful women pic.twitter.com/PvyufQ0Vhu — Salman Khan (@BeingSalmanKhan) November 5, 2015

But the most amazing thing happened when Diwale’s cast posted a Dubsmash video dancing on Prem Ratan’s song and Salman and team posted Tujhe Dekha Jo Ye Jana Sanam Dubsmash Videos.

Team Dilwale grooves to PRDP only for Prem with prem. pic.twitter.com/kZttF7OE5T

— Shah Rukh Khan (@iamsrk) November 8, 2015

pic.twitter.com/YPO3hELcfA — Salman Khan (@BeingSalmanKhan) November 8, 2015

pic.twitter.com/Wf2hpiKCmh

— Salman Khan (@BeingSalmanKhan) November 8, 2015

Seems like competitive social media promotions of movies is all set to see a new dawn.