#DiwaliDeLuxe refurbishes festive gifting

#DiwaliDeLuxe is a campaign that elevates the celebration of exclusive brands that have been thoughtfully put together to tend to the user’s high end indulgences. 

Objective

The objective of the campaign was to increase engagement on the Facebook page and promote new features on Zokudo’s website.

Execution

Zokudo introduced a new feature on their website where users could  pick an eGift card of their choice of brand and gift it to a recipient, who can then pick a bespoke present, swap it for another, or re-gift it to that someone special.

There was a teaser post to build up hype for the contest.

Users were requested to register with Zokudo.com and select their preferred options for unique gifting on their website. Next, they were asked to comment and share it on the Facebook page.

The posts on the page received ample comments where the consumers wrote about the emotions associated with the gift they chose for their loved ones.

Winners were gratified with Zokudo eGift vouchers.

Results

The campaign got the brand 3,162 interactionson the page and the total reach was recorded at 34,339. Zokudo gained 723 new followers on their Facebook page.