Twitter's partnership with Lookup. Here's what to expect!

The social media giant, Twitter will shortly allow its Indian users to pay their bills through the micro-blogging site.

Twitter has announced to partner with Indian-based start-up Lookup, to allow Twitteratis to send a direct message to @lookuplite to reserve appointments, inquire about services and make transactions with corporates.

Consumers and retailers can communicate with each other through direct messaging, and Lookup claims to have 1.2 million registered users despite listing merchants from Delhi, Mumbai and Bangalore.

Users can make direct purchase within Twitter through the ‘buy’ button. In the recent agreement, payments and orders would be satisfied separately and offline with the social media site simply assisting the conversation.

Lookup will utilize Twitter's API, along with that it’s monitoring capabilities, to grip connecting the customer to the potential merchant. According to media reports, it will handle all kinds of enquiries, right from available stock in a store or opening hours.

Lookup brings Google maps into play instead of connecting users through phone numbers to provide users a list of all the retailers in their close proximity.

With this tie up, Twitter takes its consumer proposition further. Prior to this, Twitter partnered with missed call service ZipDial.

The partnership also amplifies, Twitter's focus on India, where it is still largely struggling to compete with Facebook and its minions.